In early 2017, STR8 announced its partnership with Giannis Antetokounmpo, a renowned Greek professional basketball player of the National Basketball Association (NBA).
STR8 addresses and supports young men who follow their passion, exceed their limits and want to become better every day.
The young men who choose to live life their way.
Starting his career at the open courts of Athens, Giannis Antetokounmpo dared to follow his dream and, eventually, fulfil it, by achieving legendary successes in the NBA and by becoming one of the greatest stars of the global basketball community – conquering one record after the other.
His love for basketball, his persistence, his hard work and his integrity have put him in one of the highest positions of the NBA.
STR8 and Giannis are a perfect match , since they share common ideals and vision: anyone can achieve anything he wants and fulfil his dream through hard work, persistence and dedication to his target. Together, they dare to inspire and motivate every young man to follow his personal passion and to always keep alive his enthusiasm for life and everything he wants to achieve, no matter what this might be. To dare and conquer everything that makes him feel fulfilled, and to fight for everything that he thinks is important, to go beyond his limits every day, to remain faithful to his beliefs, to what his heart wishes and to go STR8 to the goals he has set – precisely as Giannis has already done and keeps doing.
STR8 and Giannis will be in the same team for the next 5 years.